Direct response marketing is a marketing tactic that dated back to the first television infomercials and which can now be used as an effective marketing technique online.
After the Internet began to gain steam and popularity, smart advertisers see it as a perfect forum to promote their products through direct response marketing and thus the mini-site was born. You can check this source: PebblePost -Bring Great Marketing Home-Programmatic Direct Mailif you are looking for direct response marketing.
Through the mini site, the products will be exhibited in particular the same as if it was advertised on television. Direct response marketing works well online because everything about it exudes intimacy love people and partly why they use the internet.
Unlike infomercial advertising something you might be interested in that moment, you have instant access to the most advertised through internet-based direct response marketing.
This transaction is simple, too; you buy the advertised product to you via direct response marketing and you get immediate access to it.
That's an extra incentive as opposed to something that you see advertised on television via infomercial that you might want at the right time, but you will not receive it for a few days at the earliest.
This can prevent you from going through with the transaction because of the lack of instant gratification, but with direct response marketing internet based direct access to the product is a non-issue.